Rating: - Could be softer, yes, but think of what you're saving!
I agree, it's not Charmin. But really, who needs virgin tissue for, ahem, your rear end? I'm buying my second case today because I have been really happy with this product. Every time I unwrap a roll, I think about the little difference I'm making for my son, and all the other generations that will come after him. Enough said, I think. A very good (not perfect!) toilet tissue, you don't end up changing the roll every other day, and you're helping save a few trees every time you pee! Good enough for me.

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Rating: - Best way to be good to the environment
I've been a fan of Seventh Generation products, especially their toilet tissue, for some time now. When I've run out and had to pick up some of those "regular" brands I was always so disappointed in the feel and quality. Not only is this toilet tissue a great way to be good to the environment (think about HOW MUCH t.p. your household uses in a year), it's just an overall great product. So happy that I found it in bulk on Amazon!

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Rating: - I can't feel the difference
Either I've lucked out or other people had just obtained mis-manufactured packages! I don't feel if this toilet paper feels any rougher. It feels perfectly fine to me. Happy with how the product is manufactured, I will continue buying it and other Seventh Generation products.

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Rating: - And I'll keep buying it!
This is the second case of Seventh Generation bathroom tissue I have purchased for my family and I plan on continuing to buy it in the future! The quality is great and, although I have read in some other reviews that the texture is not to everyone's liking, I find it more than acceptable. Best of all, it is a product that makes the environmentally-friendly option practical for all of us.

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Rating: - Surprisingly soft eco-friendly bathroom tissue!
I'm typically one to go with the cheap brands when it comes to toilet paper. Marcal or Scott's, whichever is cheaper. I'm not one to be picky about toilet paper. I'll admit the softer brands are really nice, but they are more expensive and the roll runs out really quick. Now I ordered Seventh Generation bathroom tissue not because of softness or price, but because I was interested in trying out an eco-friendly alternative and with Amazon Subscribe & Save I will never run out of the necessities (I really loathe going to the store for a roll of toilet paper). So honestly I was expecting something along the lines of public school toilet paper. However, to my surprise the bathroom tissue was actually soft. Now I'm not saying it's nearly as soft as Charmin Ultra, but it's definitely softer than Marcal or Scott's. So in terms of softness it's actually in the middle which isn't bad considering it's 100% recycled paper (80% post-consumer content minimum). The post-consumer content is what sets this bathroom tissue apart from the rest. Post-consumer is paper that is recycled from homes and offices, basically the stuff we throw out on recycling night for the garbage workers to pick up. Most other brands use pre-consumer content, which is actually left over scraps from paper production and other industrial manufacturing. So all in all I think this bathroom tissue is adequately soft and very environmentally friendly. I would recommend this to everyone.